The 3-2-1 Method, The Art of Persuasion, Your Unfair Advantage & More

Hei Doctors & Writers,

Welcome to the 12th edition of the newsletter. 

This week, we're diving deep into the art of crafting content that doesn't just resonate but also propels your digital presence forward.

Today at a Glance

Question: What's Your "Unfair Advantage"?

Quote: On The Art of Persuasion

Framework: The 3-2-1 Writing Method

Idea: Momentum Over Perfection

Video: Writing, Running & Storytelling

Question: What's Your "Unfair Advantage?"

Every writer has a secret weapon, a special something that sets them apart from the crowd. 

We like to think of this as an unfair advantage, much like insider information that would make a reader stop scrolling and pay attention. It's what takes you from just another voice in the crowd to a trusted, known authority in your field.

So, ask yourself:

What's my unfair advantage?

Your answer could correlate with some aspect of your work or something completely separate from it. For instance, the day-to-day reality of being a doctor or a healthcare misconception that most people simply aren't aware of just yet.

The world is drowning in misinformation and your insights are more important than ever. The world needs to hear what matters to you, in your voice, and your unique style. 

Quote: On The Art of Persuasion

The lesson: Facts inform, but stories persuade. Think about it. The books, movies, and even medical lectures that have stuck with you are the ones that blended crucial facts with vivid stories and detailed descriptions. Once you learn how to lead readers from point A to B without losing them, you possess a rare superpower that only a select few in the world understand.

Framework: The 3-2-1 Method

Your time is precious, and so is your audience's. If you want to capture attention and communicate your idea with precision, you need to simplify your approach and make sure your writing contains a certain structure. This is exactly where the 3-2-1 method comes in handy. 

Here's how it works:

1. Structure your writing into 3 parts

No matter the length of your writing, it's important to break it down into three distinct sections: the introduction, the body, and the conclusion. 

For the intro, open with bold statements and questions to hook your readers. In the body, incorporate stories, personal experiences, examples, and facts. And for your conclusion, wrap up your key points and take your readers where you want them to go (more on this later).

2. Support with 2 insights

Let's dive in deeper. Once you’ve hooked your reader with a strong introduction, the body of your writing should focus on building trust and reinforcing your key message. However, a common mistake writers make is to solely state generic facts. 

Your goal is to make it personal with two or more insights. That's it. You see, your readers want to connect with you. They want stories, and real-life examples, not just because they're more interesting to read, but also because they create a stronger impact. These are the stories that your readers will remember. These are the elements that will keep them coming back for more. 

3. End with 1 call-to-action

Remember earlier we discussed taking your readers where they want to go? This is where the call to action comes into play. 

You've done the heavy lifting with your intro and body, so all your conclusion needs to do is push your audience to take action. Don't complicate it by asking them to do hundreds of different things. You can just ask them to comment with their thoughts, share their experiences, or even incorporate it subtly with something like "take a few minutes to...". Keep it actionable, specific, and relevant to the topic you've discussed.

Idea: Momentum Over Perfection

Perfectionism is the ultimate killer of creativity. What truly matters is momentum.

Every imperfect draft you write, even though it may not seem like it at the start, is one huge leap closer to something extraordinary. 

We've said it before, and we'll say it again:

Your readers aren't on the search for flawless writing, backed up with extreme detail from start to finish. They're simply looking for insights and stories they can relate to.

When you focus on momentum, you get your ideas out there. You get feedback worth its weight in gold, and you improve. A lot.

Ultimately, the more you write, the sharper your thinking becomes, and the easier it gets to create content that resonates. 

So this week, don't aim to be perfect.

Just aim for progress.

Video: Writing, Running, and Storytelling

The video this week is an extensive conversation with Ryan Holiday and bestselling author Malcolm Gladwell. There's an abundance of valuable insights to gain in this one, that goes far beyond just writing. Enjoy!

Alright, and that wraps up this week’s newsletter.

If you have any thoughts, questions, or feedback, just hit reply and we’ll get back to you as soon as possible.

Happy writing!

— Adi and Pranav

P.S. We still have a few slots remaining in our private discord community and if you aren’t in it already, we’d love to have you onboard. Let us know by replying to this email and we’ll send you the invite shortly.